Slow movement philosophy
Ethics, philosophy & values
Amanjeda brand stands for entrepreneurial philosophy of Slow Movement, Humanistic Capitalism and Sustainable Luxury. In the centre stage are high level craftsmanship and traditional know-how, business goals and human needs.
Luxury design products are the most creative and sustainable part of the design and fashion world. Sourcing raw materials for real luxury products takes care and is time consuming, production processes are of a high standard. With passion to heritage and innovation combined, Amanjeda products are about quality and longevity. A passion for heritage and traditional craftsmanship combined with the world's best sources of materials and the most modern technology results in the best quality with a reasonable production schedule, fair wages, lower carbon footprint and waste-free production.
SUSTAINABILITY & INNOVATION
Our product development is strictly connected to the most modern designand production technology, so that we are maximizing the use of fabric up to 98% and we are not producing any useless test samples. Each item is created with care and attention. All our suppliers are selected for their quality and are all certified for ecofriendly sustainable production.In today’s fast world of anonymous products we hold the traditions and share people the experience of authentic design. We are the missionaries of the true quality, valuing the know how of the finest silk, cotton and wool suppliers of the world. We educate our customers to consume the real quality and truly sustainable goods. We share our knowledge of product’s lifecycle starting from the heritage of the fine wool fibers, low waste digital production preparation and ending with fine sewing and finishing. We strongly believe that beauty created with knowledge and dedication, with perceived sincerity, results the items with soul. Such product just feels great and the wearer is happier. And most important, the real quality production process is good for the health of our planet Earth.
We value the quality that comes from long traditions and know how, original and controlled heritage. We are sourcing the top quality of wools from Italy’s famous Biella region, the most beautiful hand made laces from Venice and the silks from the historical silk production region of Como. The cotton is coming from ecologically controlled cotton fields and large part of our collection is dedicated to the most ecologically pure material - linen. Amanjeda clothes last from season to season and they are beloved wardrobe pieces.
We value the high craftsmanship and know how put into the luxury products. Designer clothing is art and luxury is the most creative and sustainable part of the fashion world.Fashion moves fast, but sustainability is in. The luxury fashion industry is well placed to meet the trend but it must challenge its tightly-held arrangement with customers. Whereas “luxury” is timeless, “fashion” is, by definition, ephemeral. When the consumer buys a luxury product like a watch or necklace, it is often worn for years to come - even for the course of a lifetime, and beyond it can passed on to future generations. However, a fashion product is only ever used for a season and a “luxury fashion” product changes even faster than the rest of the fashion industry. A Chanel dress cannot be seen again once the season is over, and is certainly not worn for the course of a lifetime.
Designers race to create the next hit and consumers eagerly await the items, with both having little regard for the sustainability of materials or the lifecycle of the products flying off the shelves as fast as they can be put on. But this fast and furious industry may be running out of steam as it faces ethical and environmental concerns.